Every Feature Your
Amazon Business
Actually Needs
One platform purpose-built for eCommerce sellers. Real accounting, live profit intelligence, and a human team handling your books — all in one place.
Built for the Way Sellers Think
Not accounting software that sort of works for eCommerce — a platform engineered specifically around how Amazon businesses operate.
SKU-Level Profit Analysis
True net margin per product after every fee, refund, and ad dollar.
Full Double-Entry Accounting
GAAP-compliant accrual accounting built for multi-channel eCommerce.
Done-For-You Bookkeeping
Dedicated bookkeeper. Weekly transactions, monthly close, quarterly audits.
Inventory Demand Forecasting
Predict reorder points under multiple demand scenarios. Avoid stockouts and dead stock. Purchase orders informed by data, not gut feel.
PPC Advertising ROI Tracking
Connect ad spend to real profit. See ROAS, ACoS, and TACoS at the SKU level — not just campaign-wide averages.
Amazon + Shopify + eBay
Unified view across every sales channel. One P&L, not five spreadsheets.
Automated Bank & Transaction Sync
Plaid-powered bank connection. Every transaction categorized and reconciled — nothing slips through.
Tax-Ready Reports
P&L, balance sheet, and cash flow reports your CPA can use immediately. No cleanup required.
Custom Date Range Analysis
Slice any report by any time period. Compare month over month, quarter over quarter, or custom ranges.
Real-Time Advisor Access
Chat directly with your bookkeeper. Not a ticket queue — a real person who knows your business inside and out.
Every Report You Need.
Ready When You Are.
No more waiting for your accountant to run numbers. Real-time, export-ready financial reports built for eCommerce sellers and their CPAs.
Profit & Loss Statement
Full income statement with revenue, COGS, operating expenses, and net profit — monthly, quarterly, or custom date range.
SKU Profitability Report
True profit per product — after Amazon fees, PPC spend, COGS, shipping, and refunds. Know exactly which SKUs to double down on.
Cash Flow Statement
Understand operating, investing, and financing cash flows. Always know if your business is cash-flow positive before your bank statement arrives.
Inventory Health Report
Days of supply, reorder alerts, and stockout risk per SKU. Stop making emergency shipments and plan ahead with confidence.
Advertising Profitability Report
True ROAS tied to actual product margins. Instantly spot campaigns that look good on the dashboard but destroy your bottom line.
Balance Sheet
A complete snapshot of assets, liabilities, and equity. Required for bank loans, SBA applications, and knowing your business's true net worth.
Every Page Has a Purpose
No bloat, no confusion. Each view in SellAnalytix is engineered to answer a specific question your business has every day.
Your Business at a Glance
The Overview Dashboard is your daily command center. See the health of your entire business in one page — profit, cash, inventory, and ad performance updated in real-time.
- Live revenue and net profit for any date range
- Top performing and underperforming SKUs surfaced automatically
- Cash position across all connected bank accounts
- Ad spend efficiency vs. last period
- Books status — reconciled, pending, or needs review
Drill Into Every Product
The SKU Analyzer is the core analytical engine. Pull up any product and see a complete financial breakdown — not just revenue, but true profit after every single cost is applied.
- Amazon FBA fees broken out by category
- COGS tracked per unit including landed cost
- PPC spend attributed directly to the SKU
- Refund and return rate with dollar impact
- Margin trend over time — spot degradation early
- Compare any SKU against portfolio average
Real Books. Real Accounting.
The Books view gives you a live general ledger — not a cash-basis approximation, but true double-entry accrual accounting with every transaction matched and reconciled.
- Full chart of accounts tailored for eCommerce
- Every Amazon transaction auto-categorized on import
- Reconciliation status per bank account
- Journal entries viewable and exportable
- Your bookkeeper's notes and flags visible in-app
- One-click export for your CPA or tax preparer
Plan Ahead With Confidence
The Forecasting page uses your historical sell-through rates to model future demand across multiple scenarios — so you can place the right PO at the right time, every time.
- Conservative, base, and aggressive demand scenarios
- Recommended reorder quantity per SKU
- Lead time factored in automatically
- Stockout risk score with days-to-empty countdown
- Purchase order builder with total cost estimate
- FBA inbound shipment planning view
Accounting That Speaks Amazon
Most accounting software treats Amazon disbursements as simple bank deposits. We know better — and so does your CPA.
Chart of Accounts Built for eCommerce
Pre-configured with the accounts Amazon sellers actually need — FBA fees, refunds, COGS, reimbursements, and more.
True Accrual Basis
Revenue and expenses recognized when earned, not when cash moves. Essential for accurate financials and tax compliance.
Amazon Disbursement Disaggregation
Every Amazon settlement automatically broken out into revenue, fees, refunds, and reimbursements — not lumped together.
CPA-Ready Exports
Export clean P&L, Balance Sheet, and Cash Flow reports in formats your accountant and tax software expect.
Software Is Great.
A Real Team Is Better.
Every Software + Bookkeeping subscriber gets a dedicated bookkeeper assigned to their account — not a support queue, not an AI chatbot, not a rotating team member.
Your bookkeeper maps every transaction, reconciles your accounts monthly, flags anomalies, and shows up when you have questions. They understand Amazon because they've worked with Amazon sellers since day one.
Think of them as your in-house financial operator — without the full-time hire.
Stacy M.
18+ years in eCommerce accounting. Holds a Master's in Accountancy. Specializes in complex Amazon FBA sellers and multi-channel reconciliation.
Jeff T.
8+ years in accounting with deep eCommerce expertise. Understands the seller experience from both sides of the ledger.
Ronald K.
7+ years as a financial analyst. Expert at translating complex data into actionable insights for high-velocity sellers.
Connects to the Tools
You Already Use
SellAnalytix pulls in data from everywhere your business lives — automatically, accurately, and in real time.
Amazon Seller Central
Full order, fee, refund, and settlement data. Every disbursement disaggregated automatically.
LivePlaid Banking
Connect any bank or credit card. Transactions sync daily and are auto-categorized.
LiveAmazon Advertising
SP, SB, and SD campaign spend flows directly into SKU-level profit calculations.
LiveShopify
Multi-channel P&L unified. Shopify revenue and fees reconciled alongside Amazon in one view.
LiveeBay
eBay sales, fees, and payouts integrated into your consolidated financials automatically.
LiveQuickBooks Export
Export clean, CPA-ready data into QuickBooks format for your accountant or tax preparer.
LiveWalmart Marketplace
Expand beyond Amazon. Walmart sales and fees pulled into your unified P&L.
Coming SoonAdditional Channels
Etsy, Faire, TikTok Shop, and more on the roadmap. Your bookkeeper adapts as you grow.
RoadmapEvery Feature.
One Platform. No Guessing.
Start free and explore the full platform. Add a dedicated bookkeeping team when you're ready.